REPEAT Cashmere — Geneva-Born Luxury Knitwear Since 1978.
REPEAT Cashmere was founded in Geneva, Switzerland in 1978 by Joe and Claire Tugendhaft — a couple who brought with them a decade of experience from one of the largest department stores in Switzerland and a deep, genuine passion for the finest natural fibres. They chose Geneva deliberately — the undisputed capital of quality and fine craftsmanship — as the foundation for a brand built on those same values.
In the early days, cashmere could only be found in the most exclusive specialty stores, and commercial availability was limited. Joe Tugendhaft saw extraordinary potential in making this exquisite fibre accessible to more women without sacrificing the quality that made it so special. In 1995, REPEAT became one of the first fashion brands in the world to offer 100% cashmere at an affordable price — a milestone that changed the luxury knitwear market and opened the door for a whole new generation of cashmere lovers.
Today REPEAT Cashmere is one of Europe's leading labels for premium knitted apparel, offering modern styles from head to toe. Each collection combines the finest and best materials — cashmere, the finest wools, and other high-quality yarns — with unique designs of the highest quality. The collections are remarkable in their ability to embrace the very latest fashion trends while remaining endlessly versatile and combinable, so that a complete wardrobe for any occasion is possible wearing only REPEAT.
Luxury knitwear. Accessible price. Uncompromising quality. That has always been the REPEAT promise — and after nearly 50 years, it remains as true as ever.